Getting your tradie business listed in trusted online directories helps improve your visibility, boost your local SEO and make it easier for customers to find you. When combined with your Google Business Profile, website and social media accounts, directory listings give you a strong online presence without needing a big marketing budget.
Below is a current list of free and paid directories that are relevant and active in 2025, including direct links where you can create your listings.
Google Business Profile
Your Google Business Profile is the most important online listing for any tradie. It helps you appear on Google Maps, in local search results and in the Local 3-Pack for searches like “plumber near me” or “electrician Bathurst”.
Create or manage your listing:
https://www.google.com/business/
Free Directory Listings for Tradies
The following Australian directories are free to join and provide reliable citation links that support your local SEO.
Yellow Pages (Free Basic Listing)
https://www.yellow.com.au/list-your-business/
LocalSearch
https://www.localsearch.com.au/add-business
Oneflare
https://www.oneflare.com.au/business/sign-up
hipages
https://hipages.com.au/join
ServiceSeeking
https://www.serviceseeking.com.au/business
Hotfrog Australia
https://www.hotfrog.com.au/add-your-business
PureLocal
https://www.purelocal.com.au/add-listing
Yelp Australia
https://biz.yelp.com.au/
AussieWeb
https://www.aussieweb.com.au/Free-Business-Listing
Bing Places
https://www.bingplaces.com/
Apple Maps Business Register
https://register.apple.com/places-on-maps/
Facebook Business Page
https://www.facebook.com/business/pages
Instagram Business Profile
https://www.instagram.com/
(Switch your account to a Business Profile in the app.)
Paid Directory Listings
Paid options offer stronger visibility and often appear higher in directory search results for your trade and location.
Yellow Pages Premium
https://www.yellow.com.au/
LocalSearch Premium
Upgrade available after creating a free listing
https://www.localsearch.com.au/add-business
Word of Mouth (WOMO)
https://www.wordofmouth.com.au/business/register
Industry-Specific Listings
These industry bodies help improve trust and credibility, especially for larger or commercial jobs.
Master Builders Association (NSW)
https://www.mbansw.asn.au/find-a-builder
Master Plumbers Association
https://www.masterplumbers.com.au/
NECA (Electricians)
https://www.neca.asn.au/
HIA (Housing Industry Association)
https://hia.com.au/
Social Media Platforms for Tradies
A basic online presence across the main social platforms helps you build trust, showcase your work and make it easier for customers to contact you.
Facebook Business Page
https://www.facebook.com/business/pages
Instagram Business Profile
https://www.instagram.com/
LinkedIn Company Page
https://www.linkedin.com/company/setup/new/
TikTok Business Account
https://www.tiktok.com/business/
Your Website
Even with multiple directory listings, your website remains the central hub for your business. It’s where customers learn about your services, view photos, read reviews, check your service area and contact you. A clean and simple 3–5 page website is more than enough for most tradies and helps you rank for local keywords relevant to your area.
If you ever need help building a professional website for your trade business, you can click the Request Consultation button below to discuss your needs.
Tips for All Directory Listings
• Keep your business name, address and phone number consistent everywhere
• Add your website link to every listing
• Upload photos where possible
• Ask customers to leave reviews on Google, Facebook and Word of Mouth
• Keep your information up to date