If your business website isn’t showing up on Google, you’re not alone.
Many small businesses, tradies, and local service providers have websites that look fine but still don’t rank — meaning potential customers never find them. In most cases, the issue isn’t Google being unfair; it’s a few common SEO mistakes that are easy to miss if you’re not working in SEO every day.
Below are three of the most common SEO mistakes that stop businesses from appearing in Google search results — and what you can do to fix them.
1. No Proper Keywords (or the Wrong Ones)
Keywords are how Google understands what your business actually offers.
If your website:
- doesn’t clearly say what services you provide
- doesn’t mention your service areas
- uses vague wording like “solutions” or “professional services”
then Google has no clear reason to rank it.
Example:
Instead of:
“We offer professional services to our customers”
A plumber’s website should say:
“We provide reliable plumbing services for homes and businesses in Bathurst and surrounding areas.”
How to fix it:
Use these naturally in page headings and content
Use your actual service name (plumber, gas fitter, electrician, etc.)
Include suburb, town, or region names
- Use service-based keywords (what you do)
- Add location-based keywords (where you work)
- Place them naturally in headings, page content, and page titles
This helps Google match your website with real searches people are making.
2. Thin or Generic Content
Thin content is one of the biggest SEO killers.
This includes:
- very short pages
- copy-and-paste text
- generic content that could apply to any business
- AI-generated content with no real value
Google prioritises websites that help users, not ones that just exist.
Signs your content may be too thin:
- Pages under 300–400 words
- No clear explanation of your services
- No headings or structure
- The same text reused across multiple pages
How to fix it:
- Explain what you do, how you do it, and who it’s for
- Answer common customer questions
- Use clear headings (H1, H2, H3)
- Write content for humans first, Google second
Quality content builds trust with both Google and your customers.
3. Weak or Missing Headings
Headings are critical for SEO, yet they’re often misused or ignored.
If your website:
- has no clear H1 heading
- uses headings just for styling
- repeats the same heading on every page
- skips heading levels randomly
Google struggles to understand what each page is about.
How to fix it:
- Use one clear H1 per page
- Support it with logical H2 and H3 headings
- Include keywords naturally (no stuffing)
Good headings improve SEO and make your website easier to read.
Why These SEO Mistakes Matter
If your website isn’t ranking on Google:
- new customers can’t find you
- you rely only on referrals
- competitors with better SEO win the clicks
The frustrating part is that most SEO issues are not complicated — they just need to be identified and fixed properly.
Want Help With SEO?
If you’d rather have a professional handle this for you, I can help.
Whether your website needs:
- better keyword targeting
- stronger content
- improved on-page SEO
- or a full SEO setup from scratch
👉 Click here to fill out our contact form and we’ll be in touch ASAP:
https://easyflowwebdesign.com.au/contact-us/
I’ll take a look at your website and let you know the best next steps — no pressure, just honest advice.